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廣州車展千萬元豪車遭搶購(gòu) 富二代成主要購(gòu)買力

時(shí)間:2009-11-27   

好展會(huì)網(wǎng)  車展專題車展開幕兩天,“老廣”們就“搶著”買下了總價(jià)超千萬元的頂級(jí)豪華車!“老廣”們對(duì)豪車的鐘愛之情,在今年的廣州車展顯現(xiàn)的淋漓盡致。 <br> <br>  記者昨天走訪廣州車展現(xiàn)場(chǎng)發(fā)現(xiàn),僅僅經(jīng)歷了一天的專業(yè)觀眾日就體現(xiàn)了其“專業(yè)性”,但截止到昨天傍晚,記者了解到廣州車展目前已經(jīng)有車售出有勞斯萊斯、法拉利、瑪莎拉蒂、蘭博基尼等頂級(jí)豪車,成交價(jià)已經(jīng)突破千萬,而選購(gòu)它們的不是一般意義上的“成功人士”,著裝新潮、打扮入時(shí)的富二代成為了購(gòu)買主力軍。 <br> <br>  神秘中年夫婦“秒殺”賓利豪華車 <br> <br>  昨天中午,記者在賓利展臺(tái)看到,一對(duì)神秘夫婦在賓利展臺(tái)內(nèi)仔細(xì)看車之后,便與現(xiàn)場(chǎng)的銷售人員談車論價(jià),火速定下了一款心儀的賓利新款車。 <br> <br>  賓利展銷工作人員不愿透露詳細(xì)情況但告訴記者說,“僅僅兩天,我們的四臺(tái)展車都已經(jīng)被客戶預(yù)訂了?!鳖A(yù)訂的4臺(tái)車都是價(jià)格在300萬元以上的車型,分別為售價(jià)398萬元的賓利GTSpeed和338萬元的飛馳。 <br> <br>  類似賓利車火爆銷售的情況,在位于3.1館的豪華車展廳里并不鮮見。記者注意到,豪華車展展館3.1館成為了連日兩天來人流最為擁擠的展館。據(jù)現(xiàn)場(chǎng)參展商介紹,在媒體日上先期亮相的頂級(jí)豪華車,包括賓利、保時(shí)捷、瑪莎拉蒂、凱迪拉克在內(nèi)的高價(jià)豪華車到昨天已有多輛被提前搶購(gòu)。到昨天下午,售價(jià)273萬的亞洲首發(fā)車保時(shí)捷911TurboCariolet也已經(jīng)售出,瑪莎拉蒂兩天來也有7臺(tái)高級(jí)跑車被預(yù)訂。 <br> <br>  經(jīng)濟(jì)型車打優(yōu)惠牌吸引觀眾 <br> <br>  與豪華車不同的是,車展對(duì)于大部分汽車品牌來說,是提高知名度和提高銷量的最佳時(shí)機(jī)。“車展上不能賣車,但是我們可以把客戶吸引到店里面來?!币黄S田本地一位經(jīng)銷商如是說,上周廣州十五家一汽豐田店開會(huì)“備戰(zhàn)”廣州車展。 <br> <br>  記者留意到,與豪華車的優(yōu)惠讓利活動(dòng)較少的情況不同,很多經(jīng)濟(jì)型家用轎車在展臺(tái)都推出了車展特別促銷政策,如奇瑞:在廣州車展期間購(gòu)買奇瑞QQme贈(zèng)送折合8000元的購(gòu)車禮包;旗云車型開展大促銷,全系優(yōu)惠額度高達(dá)5000元現(xiàn)金,創(chuàng)出4.48萬價(jià)格新低。經(jīng)銷商表示,近期部分奇瑞車型的價(jià)格已經(jīng)接近底價(jià),特別優(yōu)惠政策是為了車展而備。 <br> <br>  其余自主品牌反應(yīng)也不慢,比亞迪部分車型也有不少促銷優(yōu)惠,如現(xiàn)在購(gòu)買比亞迪F3R金鉆版,則可免除購(gòu)置稅、價(jià)值950元的交強(qiáng)險(xiǎn)及上牌費(fèi)用,總共價(jià)值大概為5000元。長(zhǎng)城經(jīng)銷商也為炫麗購(gòu)買者提供4000元左右的現(xiàn)金優(yōu)惠。 <br> <br>  豪華車成熱銷超500萬元頂級(jí)豪車最受捧 <br> <br>  每屆車展都會(huì)出現(xiàn)頂級(jí)豪車被搶購(gòu)的場(chǎng)面,2009廣州車展的豪華車搶購(gòu)來得更快。 <br> <br>  在捷豹展區(qū)二層購(gòu)車洽談區(qū),五六張圓桌都坐滿了想要購(gòu)車的人。捷豹工作人員介紹說,開幕式以來每天都有很多人爭(zhēng)著想要購(gòu)買包括捷豹新XJ在內(nèi)豪車,由于需要購(gòu)買捷豹豪車的買主得先在入口處登記預(yù)約,進(jìn)入展區(qū)預(yù)訂或購(gòu)買捷豹的買主需要等待大概一個(gè)小時(shí)。 <br> <br>  而凱迪拉克展臺(tái)的工作人員介紹,新款CTS在前日媒體日剛上市就已有人購(gòu)買,從開幕式到昨天兩天時(shí)間,已經(jīng)售出賣出了4臺(tái)。 <br> <br>  記者在現(xiàn)場(chǎng)觀察到,對(duì)于一些平日難見得到的頂級(jí)豪華車,前來觀車的“老廣”們顯得有些愛不釋手,擁擠在車前不停的拍照試駕、詢問車情。據(jù)了解,今年在廣州車展扎堆推出的70余款新車中,包括了如邁巴赫、法拉利、保時(shí)捷、賓利、勞斯萊斯、蘭博基尼這些世界名車的加盟,其中,500萬元以上的豪車就有十余輛。如售價(jià)800萬以上的邁巴赫62,全球限量發(fā)行350輛的蘭博基尼超級(jí)跑車,售價(jià)638萬的勞斯萊斯幻影6.7加長(zhǎng)版,以及售價(jià)550萬以上的賓利GT超級(jí)跑車等。 <br> <br>  盡管廣州車展才開幕兩天,但“老廣”們對(duì)豪車的鐘愛之情可見一斑。記者從多個(gè)汽車廠商了解到,截止到昨天傍晚,廣州車展目前已經(jīng)有車售出有勞斯萊斯、法拉利、瑪莎拉蒂、蘭博基尼等頂級(jí)豪車。</span><br> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </p> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </FONT></td> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </tr> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </tbody> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </table> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </td> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </tr> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <tr> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <td>
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